SMR(UK) | Caldicot, South Wales

The Problem:
Within a changing marketplace, when it comes to waste management compliance and landfill diversion, SMR (UK) had an under recognised solution that could cost effectively stabilise excavated spoil.

When Clare Stevens took over day-to-day management of the business as Managing Director her focus was to implement an active and ambitious development and awareness programme. This included completely revamping the website and applying a significantly higher level of professionalism to its brand, published marketing materials and sales activities; to collectively raise customer perceptions.

The Solution:
The redevelopment of the website was at the heart of the marketing plan. It not only focused on core ‘hero’ and iconic images, something almost unheard of in the sector for businesses other than main contractors, but the initiative would also seek to modernised the highly technical content into a consistent and easy to comprehend and easy to digest format. The website was also in step with the trend to migrate from ‘static’ PC pages, rather it adopted the dynamic resizing trend that was becoming commonplace with the growing adoption of smartphones and tablets

The Result:
Delivered in mid-2017, the new website received considerable acclaim from peers, customers, and competitors. This helped enabled SMR to reach numerous large, ‘higher-tier’ construction and contracting customers, elevating the SMR brand so that it was now perceived as significant player in the market. Its enhanced brand status now meant it was regarded as the ‘go-to’ provider of a cost effective solution for soil stabilisation – marketing job done.

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Lee Jones
Creative Director / Owner

Lee is an experienced ‘Website and Software Developer’ and the founder of Accend Creative.  With over 15 years’ experience, Lee has brought together a team of expert creatives, marketeers and business professionals to enable its clients to benefit from the ultimate in design, functionality and copywriting when creating ‘bespoke’ affordable websites for any sized business.

This cost-effective solution means that other marketing initiatives can be developed, integrated, and delivered using pooled team knowledge and expertise.  You get all the benefits of a full marketing team for a fraction of the cost if you had to bring a team together yourself.

Douglas Millard
Written Communications and PR Specialist

A ‘seasoned’ creative and copywriter with a strong commercial bias, Douglas has a solid track record in developing marketing collateral and implementing cost effective communications and marketing programmes that meet objectives and deliver results. 

Having started his career launching Compact and Video Disc while at Philips, he then spent the next 35 years in top-flight agencies, either side of a 10-year period as External Communications Manager at the Government’s defence evaluation business, QinetiQ, which included coordinating the IPO on the LSE in 2006. Now you can benefit from his understanding of technology to clearly communicate about your products or services.